You Are Your Product. Be Proud of It.

Cover of Stephen King

For the last few days I have been thinking more and more about my book sales. I could say that it has to do with the 1099's I received from Amazon and Createspace this week, but to be honest I was thinking about it long before I got those oh so disappointing tax documents. After a robust October, my dales have declined dramatically. I know that part of that has been my not spending as much time promoting it. As an independent author, it is my responsibility to promote my work and to be the public face of my brand. It sounds silly, I know, but as writer's have to be more than their work in today's market. People buy books as much for the personality of the writer as for the book itself. When an author reaches the lofty heights of a James Patterson or a Stephen King they can rely on their name to sell the books they write. Even a poorly written work will receive a decent amount of sales, just because of the author's fans. I am nowhere near that level of  fame and fortune, so I need to do more to make sure my book sells. Continue reading →